Studio Lucien’s visual identity: a mascot-driven brand that reflects multidisciplinary expertise.

Studio Lucien’s brand identity revolves around a playful mascot representing the studio’s three core services: graphic design, web development, and video production.

The mascot, designed in a cartoon style, appears in three colors to symbolize these distinct disciplines. The identity balances creativity with professionalism through custom iconography and a hand-drawn logo, later vectorized for a clean finish.

Embodying a consistent yet dynamic visual approach, Studio Lucien establishes itself as a collective that combines unique creative talents into a unified brand identity.