Redefining Academic Access: Alpha Test’s Strategic Shift Towards a Contemporary Educational Identity

Alpha Test, a legacy brand in Italian education, repositions itself with a renewed visual identity reflecting the evolving perception of higher education.

The design strategy moves away from tradition to embrace a modern academic narrative. A redesigned logo and updated graphic language bring clarity and relevance to preparation manuals, aligning with current student expectations.

This transformation marks the beginning of a long-term repositioning—anchored in trust, now visually reinterpreted for a new generation.