Blueberry: Championing Diversity by "Squishing the Stigma" in Employment.

In a world that’s often predisposed to homogeneity, Blueberry stands out as a beacon for the underrepresented, especially for those with learning differences. The ethos behind Blueberry is not just about acknowledgement but active integration, ensuring that differences don't translate to difficulties.

The challenge faced was capturing this profound mission and manifesting it in visual identification. The crux of their brand's soul lies in empowering makers with learning differences, assisting them to achieve independence, acquire experience, and, most critically, attain employment through dedicated and nurturing support.

In response, the brand was crafted meticulously from scratch. The centerpiece of this endeavor was the bespoke wordmark logo paired with an elegant 'B' monogram. This monogram effortlessly encapsulates a blueberry, seamlessly fusing brand name with brand identity. But it's more than just aesthetics; it’s a symbol of Blueberry’s commitment to celebrating every individual's unique potential.

But perhaps the most striking element is the rallying brand message: 'squish the stigma'. It’s audacious and direct. It not only champions the makers but also confronts and challenges prevailing employment biases. This rallying cry, while also linking back to the brand name, resounds the brand’s intent to reshape perceptions and create a more inclusive world.

In essence, Blueberry isn't just a brand; it's a movement towards inclusivity, challenging stereotypes, and making differences the core of strength rather than a perceived weakness.