Unified Design System for London Transport Museum Retail: Embracing History, Elevating Storytelling

The London Transport Museum faced the challenge of unifying a diverse product range for varied audiences, all within a single retail identity. This project, a collaboration with the Museum, leverages historic design elements—such as the iconic roundel and Johnston typeface—while fostering sustainability.

The visual identity system brings together London Transport’s rich narrative. Graphic tiles represent archival elements, uniquely applied across products, creating coherence and recognizability. This flexible identity caters to an evolving product range, connecting the Museum’s legacy to each item, from home decor to wearables. Sustainability shapes the system, aligning with the Museum's mission to protect London Transport’s story for future generations.

Kit Studio retail design for London Transport Museum using historic elements like Johnston typeface and iconic roundel logo.
Kit Studio brand identity for London Transport Museum retail featuring London Transport colors and sustainable packaging.
Kit Studio London Transport Museum retail visuals with graphic tiles and eco-friendly packaging, promoting sustainability.
Kit Studio unified brand for London Transport Museum with flexible graphic system and recognizable visual elements.
Kit Studio retail branding for London Transport Museum, showcasing storytelling through iconic London Transport graphics.
Kit Studio visual identity system for London Transport Museum retail, inspired by historic design and archival elements.
Kit Studio London Transport Museum design with Johnston typeface and graphic tiles, fostering sustainability and brand unity.
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