More©: A visual journey of artisan discovery and elevated experiences

The More© brand identity focuses on curating artisanal food products for the Burraneer Bay community. The challenge was to create a brand that felt as eclectic and sophisticated as the products themselves.

The icon – an imperfect combination of a compass and a plus sign – represents the brand’s dual focus: a journey to source unique goods and the refinement of everyday rituals.

Combining these two elements, the More© visual language speaks to the pursuit of quality, inviting customers to discover ‘more’ in everyday moments.