Bark: Seamlessly blending function and form with a CNC-inspired visual identity

The Bark identity combines craftsmanship and modern performance, appealing to young consumers looking for bespoke furniture without having to pay a premium.

The wordmark reflects the wood panels shaped by CNC machines, while the B and R dowel-hole motif represents assembly techniques.

This visual cue extends to other elements of the brand, creating a cohesive, practical aesthetic. The B monogram, subtly resembling a bench in profile, reinforces Bark’s furniture roots.

A warm, muted color palette paired with contemporary typography underscores the brand’s accessible yet functional philosophy, matching form and purpose in every detail.