![Bold - Youty's consolidated beauty branding, featuring merged entities Blush, Eleven, Nordicfeel.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65029f39da81be29345566f5_brandhave.it%201%20(MAIN).jpg)
Youty Group: Merging Nordic Beauty with Sustainable Ethos.
Emerging from a merger of Blush, Eleven, and Nordicfeel, the Youty Group swiftly carved its niche in the expansive Nordic e-beauty realm. While it boasts an impressive repertoire of over 25,000 beauty and wellness offerings, its resonance lies deeper than its scale.
This transformation wasn’t just a blending of three powerhouses but rather a creation of a new ethos in the beauty world. The name "Youty" is not mere branding - it's a statement. It deftly encapsulates individualism, urging users to bask in their unique beauty. The brand's narrative, both verbal and visual, champions this ethos: it’s bold, distinctive, and celebrates individuality.
But it’s not all about aesthetics. Youty’s sustainability initiatives are ground-breaking. The "No Air" e-commerce paradigm slashes the carbon footprint, curtailing 300 truck trips yearly. With 5 tons less disposable plastic and substantial donations to the WWF for ocean conservation, Youty's commitment to the planet is evident.
To sum up, Youty is more than a brand. It's a forward-thinking beauty movement, championing individuality and sustainability in equal measure.
![Youty's consolidated beauty branding, featuring merged entities Blush, Eleven, Nordicfeel.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65029f448d94b5a7915d9402_brandhave.it%2087.jpg)
![Snapshot of Youty's diverse 25,000-product range in beauty and wellness.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/6502a0128d94b5a7915e69b9_brandhave.it%2088.jpg)
![Detailed view of Youty's brand strategy, emphasizing self-expression and confidence.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/6502a013ad0e7c8b64d1932f_brandhave.it%2090.jpg)
![Visual representation of Youty's unique design, celebrating individuality and contrasts.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65029f4496ae11e06656c417_brandhave.it%2091.jpg)
![Insight into Youty's holistic brand concept, championing inclusivity and tolerance.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/6502a3248d94b5a79161d76f_brandhave.it%2086.jpg)
![Youty's environmental commitment, showcasing sustainable packaging and supplier choices.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/6502a381ad0e7c8b64d52ab4_brandhave.it%2092%20(1).jpg)