West Loop's Visual Identity: A Fusion of Heritage and Innovation

The West Loop’s rebranding, spearheaded by the "Into the Loop" concept, seamlessly blends past and present. Drawing from the neighbourhood’s industrial roots, the design integrates motion loops in vibrant colours, reflecting Chicago's Meat Packing District heritage.

Custom typography and interactive elements allow individuals to create personal connections with the area, symbolizing the intertwining stories of those who live, work, and visit West Loop. The refreshed identity not only pays homage to the community’s history but also embraces its future, making it relevant to both long-standing residents and newcomers alike.

Landor West Loop rebranding. Motion loops and bold colors reflect Chicago's industrial past. Interactive elements engage local community and visitors.
Landor West Loop identity. Vibrant color loops, interactive typography, Meat Packing District inspiration. A blend of past and future.
Landor West Loop branding refresh. Interactive loops, custom typography, vibrant colors. Chicago industrial heritage meets modern design.
Landor West Loop rebranding. Industrial roots, custom typography, interactive loops, bold colors. Chicago’s heritage and evolving future.
Landor West Loop identity design. Motion loops and interactive elements inspired by Chicago’s Meat Packing District. Vibrant and dynamic.
Landor West Loop branding project. Custom loops, vibrant colors, interactive elements inspired by Chicago's industrial past, connecting local stories.
Landor West Loop rebranding. Bold loops, vibrant colors, custom typography inspired by Chicago’s Meat Packing District.
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