Back Market’s New Visual Identity: Circularity and Optimism in Technology

Back Market’s rebranding focuses on sustainability and circularity in technology. The circular motion in the design symbolizes the life cycles of devices, reinforcing the brand’s mission to reduce electronic waste.

Optimism is conveyed through diagonal patterns and dynamic radial movements, emphasizing the brand’s forward-thinking ethos. The color palette introduces gradients to evoke renewal, while typographic choices provide accessibility and a human touch, distinguishing Back Market from big tech.

This holistic approach results in a cohesive identity that promotes circularity and positions Back Market as a contender in the tech world.