"Ochioneta: Intertwining weaving tradition with innovations in artisan baking"

Driven by the customer's need to rediscover traditional bakery products with a unique twist, the Ochioneta project is a testimony to the harmonious combination of tradition and innovation. In the world of artisan baking, where respect for time-honored techniques runs deep, Ochioneta stands out as a brand that respects these roots while daring to give its products a contemporary style.

Ochioneta's brand identity resonates with the essence of their mission: "Productos de siempre, con un toque especial" (Timeless products with a special touch). This concise motto reflects the brand's commitment to preserving the authenticity of bakery products, while elevating them with distinctive, modern accents. The identity revolves around this delicate balance, reflecting in every way the customer's passion for artisan baking.

At the heart of Ochioneta's visual identity is a commitment to simplicity and elegance. The color palette, typography and imagery reflect a modern interpretation of traditional baking aesthetics, subtly referencing the innovative approach used in the baking process. The logo, minimalist but evocative, symbolizes the combination of old and new. It is a beacon for customers looking for the comforting knowledge of traditional baked goods, while at the same time longing for a taste that goes beyond the ordinary.

The inspiration for this project came directly from the client's bakery, Alejo's Ochioneta. The combination of traditional baking methods with innovative recipes creates a unique culinary experience. The brand identity is a visual tribute to this experience, inviting customers to embark on a gastronomic journey that honors the past while embracing the future.

In summary, Ochioneta's brand identity is more than just a visual representation of the bakery. It is a story about respect for tradition, passion for innovation and the joy of offering high culinary experiences. Thanks to its thoughtful design, Ochioneta not only preserves the essence of artisan baking, but also redefines it for the modern palate.