Uniqode’s Seamless Rebrand by Koto Weaves QR Technology into a Human-Centered Digital Thread

Koto’s rebrand of Uniqode, formerly Beaconstac, centers on the metaphor of stitching—connecting digital and physical worlds through QR codes. The identity is anchored in a custom symbol with thread-like forms converging into a QR square.

A precise typographic system and a palette led by Uniqode Blue support clarity and depth. Visual elements—motion, iconography, and stitching patterns—enhance the brand’s narrative of dynamic, secure transitions between realms.

The work reflects Uniqode’s purpose: to “map every move” with intuitive, enterprise-ready infrastructure for real-world digital interaction.

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