Coolhaus Rebrand: Amplifying Edible Creativity Through Custom Illustration and Bold Packaging

Coolhaus's rebrand centers on the concept of "Edible Creativity," celebrating the endless flavor possibilities in their ice cream offerings. The visual identity highlights each SKU’s unique personality through custom illustrations and vibrant color schemes.

Spanning 60 SKUs across Dairy, Dairy-Free, and Animal-Free Dairy categories, the system provides both consistency and adaptability. Each product features distinct designs, contributing to a cohesive yet diverse brand experience.

Maximalist packaging, with clear hierarchy and strong brand recognition, was chosen to stand out in the competitive freezer aisle, making Coolhaus immediately recognizable to consumers.