Oval’s Dynamic Identity Reflects a Maverick Spirit in the Property Industry

Oval's rebranding emphasizes their ability to transform overlooked spaces into vibrant, redefined environments. Rooted in a mission to "leave buildings and neighborhoods better than we found them," their identity combines ambition with modesty.

The visual system is modular and adaptable, using lozenge-like forms that subtly reference the brand's name. This flexible approach mirrors their commitment to treating each development uniquely, focusing on tenant experience.

Oval’s tone of voice captures their forward-thinking, maverick nature, always pushing boundaries and focusing on future opportunities rather than past successes.