Tomatier Snack: Transforming Cherry Tomato Consumption with Playful Packaging

The Tomatier Snack packaging project for Nijasol, designed specifically for Carrefour, aims to make cherry tomatoes appealing to both children and their parents.

The packaging transforms a standard snack into a fun, engaging experience with a "friendly monster" character as its centerpiece.

The monster theme is cleverly integrated into the design, with the creature's mouth forming windows that showcase the tomatoes inside, and its tomato peduncle-shaped crest acting as a unique closure mechanism.

The playful motto, "Monsters cool and tomatoes too," encourages children to enjoy the sweet taste of cherry tomatoes, while subtly promoting the nutritional benefits to parents. This project brilliantly merges storytelling with practicality, creating a package that is both fun and functional.