Aceituna de Carta: Elevating olive oil to a gastronomic experience

The "Aceituna de Carta" campaign revolutionizes the perception of olives, positioning them as the main dish on the menu, not just a decoration.

This initiative introduces a new product category, highlighting the role of olives in Spanish cuisine. The campaign, directed by Agr Food Marketing with creative input from Democràcia® and Javier Tortosa, uses satire and sensuality to attract food enthusiasts, following the #foodporn trend.

The slogan "El primer bocado" (The first bite) describes the olive as the beginning of an unforgettable culinary experience. This campaign will have a significant impact on bars and vermouths across Spain, turning the humble olive into a gastronomic object.