Force for Nature: Chester Zoo’s Reimagined Identity Combines Conservation, Adventure, and Innovation

Chester Zoo’s rebranding amplifies its role as a global conservation leader. Anchored by the brand idea ‘Force for Nature,’ the identity merges its onsite experiences with a commitment to biodiversity.

The custom ‘C’ logo, echoing a rhinoceros horn, symbolizes decades of work with endangered species. A bespoke typeface mimics tails, leaves, and claws, while expressive patterns and vibrant colors evoke the dynamism of nature. The reimagined website, inspired by streaming platforms, blends storytelling with education to invite endless exploration.

This revitalized identity underscores Chester Zoo’s mission to connect, care, and act—a bold step for a nature-positive future.