The Collected Works Design Modern healthcare branding with warm color palette and abstract heart identity design
Apr 14, 2025
brand:
Prolaio
by:
The Collected Works

Prolaio: A Bold, Data-Driven Identity That Redefines Heart Care Through Symbolic Warmth and Clarity

Prolaio challenges clinical clichés with a vivid, welcoming identity for heart care.

Drawing inspiration from real-time biometric data, the visual system centers around a non-literal expression of the heart—abstract yet emotionally resonant. The color palette avoids sterile tones in favor of warmth, while the softened yet structured typography evokes both care and competence.

The result is a brand that communicates proactive health support—technological, human, and visually distinct.

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