"Pilo: Reinventing the Hospitality Industry with Fun Visuals and an Unconventional Approach"

Pilo emerges as a revolutionary concept in Lyon's hotel scene, set within the historic charm of a 19th-century college on the slopes of Croix Rousse. This unique space blurs the lines between hostel, office and restaurant, embodying a hybrid that promises the comfort of a hotel infused with the vibrant spirit of a youth hostel. Driven by the creative force of 5.5, Pilo's visual identity is a testament to innovation and playful design.

The creative team set out on a journey to redefine the hotel's aesthetic, incorporating elements traditionally found in a hotel laundry room. Their approach was to create a visual language that embodied comfort and nostalgia while adding a sense of fun. The result is custom typography inspired by the folds of bed linen, a unique combination of practical and whimsical elements such as slippers emblazoned on T-shirts, messages written on bed linen, and an iron reinvented as a work of art. Moreover, the use of embroidered patches to mark rooms, similar to personalizing items with initials on a pillow, adds a personal touch to guests.

Pilo's visual identity goes beyond mere aesthetics; is a story about creativity, comfort and unconventionality. Through a clever combination of design and usability, Pilo invites guests to a space where work and relaxation coexist harmoniously, reflecting a philosophy of unrestrained comfort and flexibility. This case study demonstrates the power of thoughtful design in transforming traditional spaces into vibrant, multi-functional environments that meet the modern traveler's desire for authenticity and innovation.