Amble Sheep: A Nature-Inspired Coffee Brand with a Relaxed, Playful Identity

Amble Sheep is a coffee brand that draws its essence from the serene landscapes of Huizhou, China, and the free-spirited nature of grazing sheep. The logo, crafted with lowercase letters, exudes warmth and approachability, while an auxiliary mark integrates a sheep silhouette with the letter "A," symbolizing a herd's gentle amble on lush grasslands.

The vibrant brand palette, led by bright green, reflects Huizhou's spring fields under blue skies, complemented by goose yellow, blue, and sheep white. Typography enhances the playful tone through Labil Grotesk's mixed italics and Boris, a handwritten font. This blend underscores the brand's mission to offer a relaxing haven for a free mind and body.