Studio Earthling designed vibrant, playful citrus packaging highlighting freshness, quality, and natural juiciness. Bright color palettes target younger consumers.
Sep 17, 2024
brand:
Jaffa
by:
Earthling

Naturally Joyful Fruits: A Fresh and Vibrant Identity for the UK’s Leading Citrus Brand

The new identity for the UK’s leading citrus brand emphasises freshness, quality and natural juiciness.

The logo design features vibrant, playful fruit illustrations, embodying the brand’s ‘Naturally Joyful’ ethos. Bright, energetic colour palettes underline the brand’s commitment to quality and appeal to a younger generation of consumers.

The new packaging design is dynamic, evoking freshness, while maintaining a flexible system to support future product innovation. The brand’s tone of voice remains light and approachable, in keeping with the overall bright and vibrant visual identity.

Studio Earthling reimagined UK citrus brand identity with bold fruit illustrations, vibrant tones, and fresh appeal to new generations.
Studio Earthling created dynamic packaging for citrus products using playful designs and flexible innovation-focused systems.
Studio Earthling emphasized naturally joyful branding through vibrant fruit visuals and a fresh, energetic color scheme.
Studio Earthling refreshed UK citrus brand with bright colors and playful fruit illustrations reflecting natural freshness.
Studio Earthling revitalized citrus packaging with modern, vibrant designs to engage younger audiences and support product growth.
Studio Earthling's bold citrus packaging combines fresh colors, dynamic fruit illustrations, and flexible design for innovation.
tudio Earthling enhanced the citrus brand identity with playful designs and bright tones to promote freshness and quality.
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