Caserne Cloud Chamber branding features a modular grid with 27 fonts, flat colors, and 8-bit textures for diversity and engagement.
Sep 18, 2024
brand:
Cloud Chamber
by:
Caserne

Cloud Chamber’s visual identity reinforces inclusivity and diversity with a modular design

Cloud Chamber, the video game studio behind BioShock, wanted to reinvigorate its employer brand to increase employee engagement and attract talent.

The result is a visual identity rooted in inclusivity and diversity, implemented using a modular grid system.

This grid includes 27 typographies, combining various textures, 2D illustrations and 8-bit flat colors, and photography. The balance between a vibrant, eclectic design and a stable logo, combined with a simple font, captures the studio’s vibrant but precise character.

This design provides flexibility and long-term commitment while reflecting Cloud Chamber’s core values.

Caserne Cloud Chamber employer brand refresh uses modular grid, 27 typographies, flat colors, and photography to highlight inclusivity.
Caserne Cloud Chamber’s visual identity includes 27 fonts, diverse textures, and a stable logo to reflect diversity and engagement.
Caserne Cloud Chamber modular grid system features 2D and 8-bit illustrations, flat colors, and photography, enhancing brand flexibility.
Caserne Cloud Chamber rebranding uses 27 fonts, modular grid, and photography to showcase diversity, inclusivity, and employee engagement.
Caserne Cloud Chamber identity redesign incorporates flat colors, 27 fonts, and diverse textures for a lively yet precise brand image.
Caserne Cloud Chamber visual refresh with modular grid, 2D illustrations, and photography ensures brand engagement and long-term flexibility.
Caserne Cloud Chamber brand identity uses a stable logo, modular grid, and 27 typographies to highlight inclusivity and employee engagement.
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