The Corner Suite: A Harmonious Blend of Art, Nature, and Medical Excellence
In the rebranding of The Corner Suite, a spa in Savannah, Georgia, the essence of a nourishing retreat was paramount. The project focused on the founder’s vision of a high-touch, low-pretension space. Emphasizing nature and fine art, subtle hints of the spa's medical credentials were seamlessly integrated.
The custom wordmark, akin to a sculptor’s meticulous touch, embodies tactile, sculptural elegance and organic fluidity. This adaptability mirrors the spa's dynamic interiors, constantly evolving with new artworks and furnishings.
Drawing inspiration from the Rod of Asclepius, the brand emblem symbolizes the fusion of medical precision and artistic sensibility. The brand language promotes a restorative ambiance, presenting The Corner Suite as a sanctuary where science and serenity coexist.
Social media templates extend this identity, featuring serene, ethereal visuals that capture the spa's curated ethos, enhancing its presence and appeal across digital platforms.