KEW Rebrand: A Harmonious Blend of Sustainability, Expertise, and Modernity

KEW’s rebrand by Mast modernizes the identity to reflect its ethos and comprehensive real estate services. A balanced mix of strong typography, humanized hand-drawn illustrations, and a refined color palette positions KEW as approachable yet professional.

The retained legacy green anchors the brand’s identity, while warm tones and sustainable materials emphasize environmental responsibility. The dynamic “K” symbol embodies forward momentum and industry connection, reinforced by geometric icons that reflect precision and balance.

Hand-drawn illustrations add warmth and storytelling, contrasting structured elements. This cohesive identity aligns KEW’s credibility with a client-focused, sustainable vision, ensuring market distinction.