Meati's Visual Identity: Bridging Scientific Innovation and Consumer Joy Through Mycelium-Based Meat Alternatives.

Meati offers mycelium-based meat alternatives that harmonize scientific rigor with joyful consumer engagement. Central to the brand is "Mo," an abstracted icon radiating the earthy, positive energy of mycelium.

The 1970s aesthetic serves as a creative pivot, inspiring the brand's typography and visual language. Developed through dialogues with founders Tyler and Justin, the brand emphasizes "pure happiness," positioning Meati as a nexus of positive energy and sustainability.

Simplicity reigns in the visual identity. A lower frame rate in motion graphics nods to classic time-lapse mushroom growth, embedding an educational aspect. The brand's photography captures the essence of joyful eating and community.

Meati artfully combines science, ethics, and aesthetics. It transcends being just a food product, representing a lifestyle committed to both sensory delight and ethical consumption.