Honest Grind Coffee: A premium brand identity that empowers London’s youth

Honest Grind Coffee, a London-based artisan roastery, is about more than just coffee; it’s about empowering local youth. The brand identity, developed by Oat Studio, reflects a premium, lifestyle-focused aesthetic that subtly underpins its social mission.

Inspired by the roastery’s industrial surroundings, the minimalist logo and geometric visuals evoke a sense of resilience and purpose. Designed to inspire pride among employees, the hand-applied brand elements enable inclusive engagement, empowering young people to be part of something meaningful.

Honest Grind Coffee epitomises how a strong visual identity can amplify both quality and impact, resonating with those who make it and those who enjoy it.