JUBEL beer: a "dangerously refreshing" rebrand with a hint of peach.

The rebranding of JUBEL beer under the slogan “Dangerously Refreshing” focuses on providing a distinctive and adaptable brand identity. This transformation includes various elements such as art direction, brand guidelines, identity, strategy, CGI, logo design, packaging design and typography.

The centerpiece of this rebranding is the peach infusion, which sets JUBEL apart in the competitive beer market. The new world of packaging and brands aims to attract consumers in a variety of settings, from on- and off-trade to vibrant festival stages.

The visual identity was designed to be striking and versatile, ensuring a consistent communication of the refreshing essence of JUBEL. The careful attention to every aspect of the design underscores the brand's commitment to standing out and resonating with its audience.