Lowry Reimagined: A Bold Visual Identity That Brings the Inside Out

For its 25th anniversary, Lowry sought to redefine its brand, highlighting its full cultural scope beyond theatre. The new identity takes direct inspiration from the centre’s vibrant architecture, bridging the gap between its corporate exterior and its creative interior.

The solution features bold industrial-era typography, a vivid color palette, and a structured grid, mirroring the building’s maximalist aesthetic.

This approach transforms Lowry’s visual presence, reinforcing its role as a dynamic cultural hub in Greater Manchester. The refreshed identity serves as a call to action, inviting wider audiences to engage with its diverse artistic offerings.