Herman Miller: A Century of Modernism Refined into a Flexible Identity

Herman Miller’s redefined identity system balances heritage and modern adaptability. Rooted in its rich history, the brand’s evolution retains Irving Harper’s iconic symbol in its purest form, liberated from constraints for broader application.

The logo’s iterative refinement—spanning Harper, Massey, and Frykholm—culminates in a flexible system where name and mark function independently or in unison. The signature Herman Miller Red anchors an expanded palette, reinforcing legacy while embracing new expressions.

Typography, a fusion of utility and character, extends its role in brand communication. The result: a seamless visual language honoring tradition while ensuring future relevance.