HYMN BBAU branding logo with minimalistic design. Vertical mirrored B monogram, bold Helvetica-like typography, architectural precision.
Oct 16, 2024
brand:
BBAU
by:
Hymn

BBAU: A Monumental Shift from Architecture Office to Assertive Brand Identity

In the rebranding of Benjamin Blanc Architecture and Urbanism (BBAU), Hymn’s team crafted an identity that embodies architectural precision and minimalism. The monogram "B," vertically mirrored, conveys a sense of structural solidity, evoking the monumental presence of architecture within a few centimeters.

The bold, variable typography—Crystal by NewGlyph—enhances the logo’s adaptability, echoing the stability of Helvetica while asserting its unique character. BBAU’s digital presence integrates dynamic 3D perspectives, reinforcing the brand's commitment to innovation.

This identity is a deliberate, uncompromising tribute to modern architecture and its cultural expression.

HYMN BBAU rebrand showcasing assertive identity. Bold monogram, Crystal typography by NewGlyph, modern architecture-inspired style.
HYMN BBAU architectural branding, vertical mirrored B design. Minimalist logo with variable font, digital 3D effects for innovation.
HYMN BBAU rebrand by Hymn agency. Strong monogram with Crystal typography. Clean, modern, and architecturally inspired visual identity.
HYMN BBAU identity with Helvetica-inspired Crystal font. Bold, minimalist logo featuring vertical mirrored B. Digital 3D integration.
HYMN BBAU modern branding, architectural style. Crystal typeface adds strength to mirrored B monogram. Designed for visual impact
HYMN BBAU rebranding project. Simple yet strong vertical B monogram. Modern Crystal font, capturing architectural essence.
HYMN BBAU minimalist design with architectural influences. Variable Crystal font, mirrored B logo. Digital presence with 3D visuals.
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