Naked Paper: A Rebrand that Turns Brown into the New Green by Embracing Radical Simplicity

Naked Paper’s rebranding by Otherway strips away not just bleach, but all pretense. The brand's shift from Naked Sprout to Naked Paper highlights a simple, resonant insight: brown means green.

The flowing wordmark and minimalist NP icon reflect the product's form and purpose with subtle elegance. Each design decision reinforces the product’s raw, unprocessed nature – from the uncoated packaging to a box that doubles as bathroom storage.

This identity system shows how sustainability can lead visual language by doing less, not more.