Fyneco Rebranding: Establishing Transparency and Trust in the Agricultural Sector

Fyneco, a fertilizer brand struggling with product recognition challenges, has undergone a rebranding that has redefined its identity in the agricultural market. Driven by functionality and purpose, the design team created a unified logo that symbolizes trust and professionalism, increasing Fyneco’s visibility.

The redesign introduced a category system for each product line, using unique colors and icons, ensuring that the Fyneco range remains distinct. Packaging prioritized clear communication of essential information such as dosage and chemical composition, using a typographic system that emphasizes hierarchy and readability.

This consistent approach strengthened Fyneco’s positioning, establishing it as a reliable choice for farmers and underlining its status as a sector leader in terms of product transparency and integrity.