Ripi by Truffl Reimagines Frozen Pasta with Chef-Led Identity and Comfort-First Visuals

Ripi’s brand identity centers on redefining frozen pasta as a premium, chef-driven experience. Truffl’s design system draws from the tactile form of ravioli—soft, rounded typography and a crimped-edge icon reinforce the product’s handmade appeal.

Inspired by the indulgent richness of its recipes, the palette features deep reds and golden tones, while macro photography celebrates texture and abundance. Visuals evoke warmth and pleasure, aligning with Ripi’s mission to “fill life with more of the good stuff.”

Messaging frames frozen convenience as a hospitality act, with the brand voice styled as a passionate, approachable chef. Ripi bridges the gap between fine dining and effortless pleasure—one ravioli at a time.

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