Sunhouse Creative Tropicana rebranding showcases orange-centered logo design, emphasizing quality and heritage in original orange juice market.
Sep 3, 2024
brand:
Tropicana
by:
Sunhouse Creative

Tropicana Reinvented: A Fresh Look That Reinforces Brand Heritage and Quality

Tropicana’s rebranding highlights its heritage as the original orange juice, emphasizing that not all juices are created equal.

The new design focuses on the orange at the heart of its visual identity, with the orange dotting the “I” in the brand mark, symbolizing freshness and authenticity.

The iconic orange with red and white straw has been refined to reflect the brand’s commitment to quality. Hand-drawn illustrations and the founder’s signature further reinforce the brand’s heritage, reinforcing Tropicana as a leader in the juice category.

Sunhouse Creative Tropicana identity redesign features iconic orange with straw, highlighting brand’s authenticity and juice expertise.
Sunhouse Creative Tropicana branding update includes hand-drawn orange illustrations, reinforcing commitment to fresh, high-quality juice.
Sunhouse Creative Tropicana logo evolution with orange dotting ‘I’, symbolizes fresh juice, underscores brand’s original heritage.
Sunhouse Creative Tropicana rebranding emphasizes founder’s signature and orange iconography, elevating juice category leadership.
Sunhouse Creative Tropicana visual identity redesign highlights fresh orange imagery, showcasing quality and authenticity in juice.
Sunhouse Creative Tropicana branding refresh incorporates orange-centered visuals, enhancing brand’s message of juice excellence.
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