"Ethicamper: A Sustainable Ode to Adventure Through Minimalism and Nature-Inspired Design"

Ethicamper’s rebranding captures the essence of outdoor exploration with a commitment to sustainability. Anchored in the motto "Outsiders for life," the design merges a fresh, natural color palette with an illustration style evoking sand-carved simplicity. A custom corporate font, inspired by the compact yet functional nature of camping backpacks, reinforces the brand’s adventurous spirit and practicality.

This cohesive visual identity not only reflects Ethicamper’s values of fairness and climate neutrality but also instills a sense of longing for the outdoors. From art direction to typography, the project demonstrates contemporary branding that’s both inspiring and aligned with its mission to give back to nature.

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