Carblo – Turning "Lo" Into a Bold Brand for Low Carb Enthusiasts
Carblo's brand identity turns the concept of "low" upside down. Embracing a playful and rebellious tone, the brand encourages its audience to proudly adopt the "lo life."
The visual identity is built around a bold, bright color palette and distinctive typography, embodying confidence and energy. Carblo’s strategy is a clever twist on the low-carb mission, transforming a negative concept into empowerment.
Through cheeky, engaging copy and strong visual elements, Carblo lowers carbs but elevates life. Initially targeting the keto market with almond flour-based pizzas, the brand has plans to expand into more low-carb staples.
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