Reimagining Pley: From mobile gaming to a global browser game platform with a fresh, vibrant identity and a distinctive new name that captures the essence of play.

The Pley game platform is a testimony to innovation, always trying to break the barriers and redefine games. Pley started his journey focusing on mobile games, but his approach was directed to take advantage of the change in the industry landscape.

Pley's transformation did not stop only on a strategic change; It extended to complete visual renovation. The goal was to achieve a tastefully funny expression that reflected the brand's ethos. Essen International, a creative agency behind Pley rebranding, drew inspiration from the main stream transmission services and other content platforms. They developed a bright, structured system injected with fun, marked to order typographic characters that include a range of emotions during the game. The revitalized color palette, containing light orange, pink and yellow, allowed the mold to lose its previous black and purple identity that tried to stand out.

The key part of Pley's transformation was the change of name. The initial name of the brand, "Trail", wore all the features of the startup, Pleya's phase went beyond scaling. The new name, "Pley", provides not only an immediate connection to the company's goal, but also emphasizes its evolution in a mature, trusted place for players. The availability of Dotcom was crucial, taking into account the trouble -free alignment of the company's website and product.

The culmination of the Traya transformation travel is reflected in the new website, the company's identity core. The site presents Pley as a trusted, sophisticated but funny brand, perfectly capturing the spirit of the company's mission consisting in the fact that more fun to the world.