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SUPERKEEN: Bridging the Gap Between Health and Enjoyment in Food
SUPERKEEN is a brand meticulously crafted to support an anti-inflammatory lifestyle, inspired by founder Caragh Keane's personal journey with lupus.
It focuses on allergen-free cereals that cater to individuals with allergies or auto-immune conditions, while promoting inclusivity for all health-conscious consumers.
The visual identity is anchored by the brand mascot, Cloud Guy, who represents the relief and lightness of being inflammation-free. The brand uses playful, rounded graphic forms and soft textures to create a welcoming atmosphere.
SUPERKEEN aspires to build a positive, supportive community through engaging communications, educational resources, and advocacy, making healthy eating both accessible and enjoyable.







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