“Burson: A Beacon of Clarity and Light in Strategic Communications”

Burson’s rebranding focuses on rekindling the legacy of Harold Burson’s problem-solving ethos in public relations. Underpinned by the guiding principle of “Simply Brilliant,” the new brand identity uses light as a metaphor for clarity and insight, embodying the agency’s commitment to delivering effective, practical solutions.

The wordmark, designed at sharp 45-degree angles, signifies Burson’s direct approach to problem-solving. The palette is dominated by black and white, evoking a simple tone, while flashes of yellow symbolize illumination. The visual identity uses direct flash photography to reinforce a refreshed and bold image. This identity was created to elevate Burson to a leadership position in creating value through clarity and creativity.