SXSW Sydney 2024: A Dynamic Visual Identity Reflecting Innovation Across Tech, Games, Music, and Screen

The SXSW Sydney 2024 identity refresh embodies the festival's role as a nexus for creativity and innovation. Utilizing a 3D hero visual, the brand design features abstract forms orbiting the SXSW arrow logo, representing the event’s four core pillars: Screen, Tech, Music, and Games.

Rounded modules provide flexibility and adaptability, enabling the visual elements to seamlessly transition across various media. This versatile system ensures that each element, whether integrated or standalone, resonates with the festival's multifaceted nature.

The refreshed identity aligns with SXSW Sydney’s ambition to be a dynamic convergence of talent and ideas, creating a cohesive experience that reflects the diversity and energy of its events.