Secontaste: A Playful Approach to Upcycling and Second Chances

Secontaste’s brand identity transforms the narrative of sustainability into one of joy and creativity. Rooted in their mission to upcycle food waste into irresistible snacks, the brand captures the delight of giving ingredients a second life.

The playful visual system features a sticker-based layout, bold typography, and vibrant illustrations. At its heart lies the signature "S" mark, symbolizing second chances and the transformation of overlooked ingredients into crave-worthy treats.

By moving away from heavy-handed sustainability tropes, Secontaste takes a refreshing, light-hearted approach. This modern identity celebrates both innovation and purpose, redefining eco-conscious snacking with charm and optimism.