Evolving Bunsen: A Burger Brand's Journey through Complex Simplicity and Irreverent Charm

The rebranding of Bunsen, a cult-favorite burger chain, delves into the essence of its appeal: simplicity done right. Inspired by diverse themes like science, conspiracy, and internet culture, the new visual identity builds intrigue with minimalistic yet complex elements. The refreshed brand maintains its bold graphic lines and carefully selected materials, emphasizing texture, grids, layering, and repetition to embody 'complex simplicity.'

Environmental signage is bespoke to each location, enhancing the unique customer experience with complementary and contrasting materials. Digitally, the brand showcases its playful side through repurposed stock imagery, bold typography, and engaging graphics, reflecting its irreverent personality.