Ketone-IQ: Redefining High-Performance Energy Through Next-Gen Brand Evolution

Ketone-IQ’s reimagined brand identity redefines what high-performance energy can look and feel like for a new generation. Inspired by ketones' unique role as a cleaner, harder-working energy source, the brand’s essence centers on "a new standard of energy." This idea guided the creation of a versatile design system to scale beyond a single product, evolving into a full product family.

The brand’s signature Maui Sunrise gradient has been expanded to support growth while introducing a new wordmark, logomark, and typographic system that balance recognition with scalability. Steering away from fleeting trends, the design establishes Ketone-IQ as synonymous with ketones, championing familiarity with this redefined energy source. This identity marks Ketone-IQ as a leader in the high-performance space, setting a clear, refined path forward for future innovation.