Kurppa Hosk Navistar rebranding. International Trucks visual identity. Masterbrand strategy. Heritage design. Bespoke typography. Modern trucking branding.
Mar 20, 2025
brand:
International
by:
Kurppa Hosk

Restoring International as a Masterbrand: A Heritage-Driven Transformation for Navistar

Navistar's rebranding by Kurppa Hosk marks a pivotal shift from a fragmented brand portfolio to a unified masterbrand strategy. The decision to sunset the Navistar name revitalized International, a brand with roots dating back to 1902, reaffirming its legacy in American trucking.

A new visual identity, steeped in heritage yet future-ready, repositions International as a customer-centric mobility solutions provider.

The brand's transformation is reinforced through a refined color palette, bespoke typography, and cohesive digital and physical touchpoints—creating a timeless yet progressive experience that signals a new era in commercial transportation.

Kurppa Hosk International Trucks brand transformation. New corporate identity. Strategic rebranding. American trucking legacy. Digital and physical touchpoints.
Kurppa Hosk Navistar identity redesign. Unified branding approach. Refined color palette. Futuristic yet timeless design. Commercial transportation evolution.
Kurppa Hosk International Trucks logo evolution. Bespoke typography. Heritage-driven branding. Cohesive user experience. Modern mobility solutions branding.
Kurppa Hosk Navistar to International brand shift. Visual identity update. Custom typography. Strategic repositioning. Classic trucking brand renewal.
Kurppa Hosk International Trucks masterbrand. New era branding. Modernized heritage. Digital brand presence. Transport industry rebranding strategy.
Kurppa Hosk International Trucks visual rebrand. Strong identity system. Road-inspired design. Legacy-focused brand refresh. Future-ready mobility brand.
Kurppa Hosk Navistar brand transformation. Strategic identity shift. Trucking industry innovation. Timeless branding approach. American road icon rebranding.
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