Harley of Scotland: A heritage-led brand evolution rooted in craftsmanship and sustainability

Harley of Scotland, a leader in seamless knitwear, has undergone a brand refresh, balancing tradition and modernity. Drawing on the heritage of Fair Isle and the Scottish landscape, the redesign refined typography, colours and storytelling.

Vintage inspiration informed the new logo. The Rhymes Display font reinforced the blend of history and innovation. Bespoke illustrations and documentary-style photography highlighted craftsmanship while providing authenticity.

An updated digital presence, including an interactive lookbook and brand film, reinforced Harley’s heritage while engaging a modern audience.