Jiberish: Redefining Rocky Mountain culture with a bold visual identity.

Jiberish, a brand rooted in over 20 years of streetwear and ski culture, sought a refreshed identity that captured its essence.

The design team focused on a new mark that symbolized upward movement, inspired by the natural landscape of the Rocky Mountains.

The tree-like form with subtle accents of mountains and ski jumps conveys dynamism and growth. Paired with a bold blue color, the identity creates a strong connection to snow and nature, reflecting the brand’s core heritage.

The result is a visual language that combines urban streetwear with the raw power of Rocky Mountain culture.