Garant redefines its brand as the “Guarantee of Good Food for People” with a digital identity based on optimism and clarity.

Garant has updated its brand to combat digital fragmentation and inconsistent perceptions. The new identity is built around the persona of the “Curious Optimist,” striving for consistency across platforms.

The project focused on explaining the brand promise—good food made accessible—through a refined tone of voice and updated visual language. With a consumer-centric approach, the strategy emphasizes reliability, clarity, and an open approach to everyday food choices.