The Annemasse Conservatory of Music: Uniting Six Schools into an Inclusive, Musical Melting Pot through a Reimagined Visual Identity and Communication Strategy.

The Annemasse Conservatory of Music is a merger of six regional schools with a two-fold mission: internal unification and broader community outreach. The identity serves as a foundation to amalgamate distinct teaching cultures and attract diverse demographics.

The key visual element is a typographic brace, a symbol commonly used in sheet music to connect staves. An added dot transforms it into a face, introducing human and cultural dimensions. Inspired by Michel Butor's literary works that incorporate musical structures, the logo aims to capture the conservatory's core values of openness, sharing, and pleasure.

Breaking away from the stereotype that conservatories focus solely on classical music, Annemasse embraces a variety of musical styles. The institution also aims to democratize musical education, countering societal stereotypes that associate certain instruments or styles with specific socio-economic groups.

The Annemasse Conservatory successfully marries strategic vision and visual innovation to redefine what a modern conservatory can be, focusing on inclusivity, diversity, and community engagement.