Bimmi: Redefining Frozen Desserts with ‘Nature’s Poetry’

Bimmi is introducing a bold new category to Swedish supermarkets: frozen desserts that combine pampering and nourishment. Rooted in the slogan ‘Nature’s Poetry’, the brand reflects its all-natural ingredients by combining fruits, nuts and unexpected ingredients such as cabbage and millet.

The logotype, inspired by concrete poetry, uses typewritten letters, with each letter made up of hundreds of smaller ones, embodying both innovation and analogue charm. Complementary cut-out illustrations of the ingredients add vitality, ensuring that the natural essence shines even in the freezer. The result is a brand identity that is both nourishing and enticing, making health-conscious snacks a visually appealing experience.