Reinventing Rolland: From Traditional Paper Mill to Pioneering Clean Materials Leader

Amid the turmoil of a declining paper industry, Rolland transformed itself by shifting focus from paper production to sustainability leadership. Recognizing the environmental impact of traditional paper, Rolland reimagined itself as a clean materials producer, addressing pressing ecological concerns through innovative recycling practices. With a new mission to "add sustainability to everyday products," the company relaunched as Sustana, embracing a role in the expanding clean materials market.

Sustana's commitment includes 100% recycled water, biogas-sourced energy, and FDA-certified, food-grade recycled paper. This transformation established the brand as a preferred supplier for eco-conscious companies, opening significant new market opportunities through a fresh “ingredient brand” approach.