Simu Rebrand: A Modern Tribute to Heritage and Customer Partnerships

FutureBrand has reimagined Simu’s identity, combining its pioneering history with modern relevance. Anchored by the iconic square, the new logo introduces the “Simu Frame,” symbolizing customer partnerships as windows to opportunity.

A sophisticated dark blue palette paired with light blue and white reinforces professionalism and industrial prowess. Unique iconography highlights Simu’s people, products, and technology, showcasing Simu’s expertise and values. Rooted in heritage yet looking to the future, this rebrand reaffirms Simu as an industry leader while reflecting its commitment to tailored customer solutions.